Northbeam

Track CTV Attribution with Northbeam’s Clicks + Deterministic Views

Add to Vibe Read full guide

Overview

Northbeam and Vibe.co bring together cutting-edge CTV media and advanced attribution. With Northbeam’s Clicks + Deterministic Views (CDV),companies can now attribute CTV impressions directly to revenue. This offers a deeper and more accurate understanding of performance across the funnel.

Attribute Vibe.co CTV impressions using Clicks + Deterministic Views
Unlock multi-touch attribution beyond clicks
Validate CTV performance with first-party pixel data
Connect awareness to conversions across touchpoints
Optimize CTV spend with revenue-backed insights

How to use

Within Vibe:

Get your API key: Generate and copy your Vibe API key from Settings > API Access.
Ensure you track purchases with their order ID.

Within Northbeam:

In Northbeam, go to Settings > Connections, find Vibe, paste the API key, and save.
This connection enables MMM (Marketing Mix Modeling) since it only requires spend data.
In Settings > Model settings within Northbeam, check Vibe under Clicks + Deterministic Views.

Triple Whale

An agent-powered intelligence platform designed to unify and elevate every aspect of your brand.

WorkMagic

Uncover the true incrementality of your CTV campaigns with WorkMagic, including their halo effect across sales channels.

CallRail

Track and attribute phone calls as CTV conversions.

Fospha

Measure the full-funnel impact of your Vibe CTV campaigns with Fospha's daily MMM

Google Analytics

Measure the impact of your Streaming TV campaigns on website traffic and conversions.

Haus

Haus is the causal marketing platform leading brands trust to optimize billions in ad spend worldwide. Understand true incrementality across all sales channels.