Research & Reports
Actionable insights to turn CTV strategy into measurable growth.
BFCM planning calendar
Plan your campaigns ahead of time and maximize impact with Vibe.co. From audience setup to final reporting, this calendar walks you through every key week leading into the biggest sales season of the year.
Creative calendar for CTV
Your complete CTV creative toolkit with monthly calendars by industry. Learn top-performing ad styles, CTA best practices, and when to refresh creative for maximum impact throughout the year.
2026 CTV performance playbook
A performance-focused guide for enterprise DTC teams. Learn what to make, when to launch it, and how to optimize CTV creative using verified supply, AI workflows, and real incrementality data.
CTV for eCommerce
E-commerce growth is shifting. Streaming TV now reaches nearly every household, creative can adapt in real time, and attribution is finally measurable. This activation guide shows you how to harness it all.
Klaviyo + CTV integration guide
Unlock the power of your Klaviyo data on the big screen. This research paper explores how e-commerce brands are using email segments, purchase behavior, and lifecycle data to drive measurable CTV performance.
The Ultimate Guide to Fivetran-Powered CTV Campaigns
Your data warehouse knows more about your customers than any third-party segment ever will. This playbook shows you how to use it.
The Incrementality Playbook
Stop measuring correlation. Start measuring causality. This playbook breaks down how to run incrementality tests that tell you what your CTV spend actually did.